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Friday, 12 February 2016

Sotheran's for Ski Posters Season 2016

Click here to see the latest...but visit our shop to see the most recent acquisitions!

If you are getting ready for skiing this half-term you may find at many resorts you are surrounded by the original advertising posters. In recent weeks the records were set at the annual Christie's Ski Posters Sale, with a poster for Gstaad reaching a staggering £62,000, not bad for what can be described as ephemera.

For many artists of the twentieth-century, commercial advertising commissions were readily accepted as bread and butter money. However, if Man Ray were able to see his modernist design for a London Transport realising the sum of £50,400 in June 2007,  he would perhaps be quite surprised. Thus, it is not speculation to suggest that travel posters are experiencing a revival of importance, and a growth in intrinsic financial value like few other antiques. The collection on view at Sotheran's not only represent popular resorts but are exceptional lithographic designs from notable artists.